Don’t be fooled: Keep security tight this April 1

Social engineering spikes around holidays and events. A quick checklist for your help desk.

Bottom Line Up Front

April Fools Day is prime time for phishing scams as users lower their guard—MSPs should remind customers to stay vigilant and leverage Okta’s passwordless authentication, MFA, and SSO to protect them even when users click on something they shouldn’t.

No laughing matter: April 1 phishing scams

Sriracha toothpaste. Amtrak’s emotional baggage car. The Taco Bell Liberty Bell.

Businesses often use April Fool’s Day to show customers they have a sense of humor, but it's an even better time to act as their trusted advisor.

Even cautious users can drop their guard on April 1—and wind up clicking a bad link in anticipation of a punchline. It’s prime time for cybercriminals, so remind your customers to stay sharp:

  • Check the sender – Is that email really from your boss or just a good impersonator?

  • Hover before clicking– URLs can be spoofed. Take a second look.

  • Assess the request – Asking for gift cards or urgent wire transfers? Red flag.

  • Gauge the emotions – Fear, excitement, urgency—all classic phishing tactics.

What if they click anyway?

Including email filters and phishing education tools in your MSP services is smart, but even the best-trained users make mistakes. Through ZeroTek, MSPs have the power to protect their customers’ business apps and digital identities from phishing attacks with the industry’s leading identity and access management (IAM) solution, Okta.

How Okta stops phishing in its tracks

  • Go passwordless – No passwords, no credential theft. Simple. Okta offers several ways to deliver a secure and easy passwordless experience to your customers.

  • Protect users with MFA– The US Cybersecurity & Infrastructure Security Agency (CISA) reports multifactor authentication (MFA) reduces hacking risk by 99%. Okta makes MFA seamless with phishing-resistant biometric and possession-based factors.

  • Secure access with SSO – Users log in once and access everything they need, with step-up authentication for sensitive apps or risky logins. Users immediately recognize when they’ve been redirected to false login processes outside the Okta ecosystem.

Smarter IAM for MSPs

MSPs deliver Okta IAM to SMB customers with ZeroTek’s multitenant platform, making it easy to manage security across all customers. Thanks to Okta’s US$600M+ annual R&D investment in anti-phishing and security technologies, you and your SMB customers get unmatched, enterprise-level protection. Thanks to ZeroTek, you get it without enterprise-level complexity.

Don't be an April Fool!

This April 1, reduce the chances your customers are fooled by phishing scams. Because the only April Fool’s Day pranks they fall for should be as harmless as Rick Astley.


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